Get found, on Google and in AI answers.
More and more people ask not only Google, but also ChatGPT, Perplexity or the AI overview in Google Search. We make sure your website is technically clean, answers your customers’ questions and is understood by search engines and AI systems.
- Technical SEO
- Content based on search intent
- Visible in AI answers
- Training for editors
What we check in the analysis
Technology, content, trust.
Good rankings come from many small parts. Because we develop websites ourselves, we implement technical measures directly in the system instead of just sending a list.
Technical SEO
Clean indexing, fast load times, mobile display, correct redirects, hreflang for multilingual sites and a sensible page structure.
Content
We find out what your customers are really searching for and turn it into pages that answer those questions. With page titles and descriptions that invite clicks.
Trust and links
Mentions on relevant sites, reviews and a well-kept business profile. Sustainable, without bought link packages.
Website analysis
The current state with all weaknesses, explained clearly, and an optimisation plan with clear priorities.
Ongoing support
Monthly checks via Search Console, new content, technical maintenance and a short report on progress.
Training
SEO training for your editors, so that new content is set up correctly from the start, directly in your CMS.
When the answer comes before the click.
For many questions, Google shows an AI overview above the search results, and assistants such as ChatGPT or Perplexity answer questions with a source reference. Being named there builds trust, even if fewer people click.
AI systems prefer content that is clearly structured, answers questions directly and has a recognisable origin. That is exactly what we work on.
Clear answers
Content that answers a question in the first paragraph and then goes into detail. With frequently asked questions where they make sense.
Structured data
Machine-readable information on companies, offers, events and questions, so that search engines and AI classify them correctly.
Readable for AI crawlers
Deliberately setting access rules for AI crawlers and, on request, an llms.txt that shows AI systems the way to your most important pages. We use this on our own website.
For hotels there is also our AI marketing advisor KIM (page in German): every month it measures how visible a business is in ChatGPT, Claude, Perplexity and Gemini and suggests evidence-based measures.
From analysis to ranking.
Analysis
Technology, content, competition and search terms. Where do you stand, where are you wasting potential?
Plan
Measures sorted by impact and effort, matched to your budget.
Implementation
Technical optimisation in the system, new and revised content.
Support
Monthly check, report and the next steps.
SEO works in the long term. For immediate results there are ads.
Frequently asked questions
What is SEO?
SEO, short for search engine optimisation, covers all measures that help a website to be found more easily in the unpaid results of Google and other search engines. This includes technical optimisation, content that answers search queries, and trust signals such as mentions and reviews. Good SEO is now also the basis for being named in AI answers.
How long does it take for SEO to work?
Technical fixes often show an effect after a few weeks, new content usually takes a few months. SEO is not a switch, but an investment that builds up over time.
Can you guarantee position 1?
No, and anyone who promises that is not telling the truth. Google decides the order. We can guarantee that your website has everything it needs technically and in terms of content for good rankings.
What is the difference between SEO and AI search?
The basics are the same: fast, clean pages with good content. For AI answers, content must also answer questions directly, be well structured and be recognisable as a reliable source.
Does this also work with our CMS?
Yes. We work with TYPO3, WordPress and Contao every day and implement technical measures directly in the system. We are happy to look at other systems.
Where does your website stand?
With an SEO analysis you know what is holding your website back and what to do next. No obligation.
or by e-mail to info@web-crossing.com