Visible exactly when someone searches.
With Google Ads you appear at the top when people search for what you offer, in your region or across the whole DACH area. We build the campaigns, write the ads, set up conversion tracking and make sure your budget ends up in enquiries and not in clicks.
- Search, Performance Max, YouTube
- Conversion tracking with Consent Mode
- Google Partner agency
- Monthly report
Campaign types we manage
Advertising that you control at all times.
Visible immediately
While SEO takes months, a campaign brings visitors to your site from the first day.
No wasted reach
Your ad appears to people who are searching for exactly what you offer, and only in the region you choose.
Full cost control
You set the budget in advance and only pay for clicks. Campaigns can be adjusted or paused at any time.
Measurable
With clean conversion tracking you see which search terms and ads bring enquiries and sales.
Regionally targetable
Local, regional, nationwide in Austria or international, for tourism, trades, retail and e-commerce.
Fits the marketing mix
Google Ads complements SEO, Meta advertising and traditional advertising instead of replacing them.
web-crossing is a Google Partner agency. Our team is certified for Google Ads and works to Google’s best-practice guidelines.
Campaigns that we keep refining.
| Service | What you get |
|---|---|
| Keyword and competitor research | You know what your customers search for and what the competition pays. |
| Campaign set-up and ad copy | A clear structure that can be managed, and ads that invite clicks. |
| Conversion tracking with Consent Mode | Enquiries, calls and sales are measured, with consent and GDPR-compliant. |
| Landing pages | The page behind the ad matches the search term. This lowers the cost per enquiry. |
| Ongoing optimisation | Bids, search terms and ads are reviewed and improved regularly. |
| Monthly report | Costs, enquiries, cost per enquiry and the recommendation for the next month. |
Already using Google Ads? We will take a look.
Many accounts waste budget: on search terms that never turn into customers, on missing conversion tracking or on landing pages that do not convince. We check your account and tell you where you can save and where you can get more out of it.
Get more out of every click.
Frequently asked questions
What is Google Ads?
Google Ads is Google’s advertising platform. Ads appear above and below the search results, on YouTube, in Gmail and on partner websites. Billing is usually per click, and you set the budget in advance. This reaches people at exactly the moment they search for what you offer.
How much budget do I need for Google Ads?
That depends on how competitive your search terms are and which region you advertise in. You pay the advertising budget directly to Google, and we bill our support separately. We give you a realistic order of magnitude after a short round of research.
Who owns the Google Ads account?
You. We work with access to your account. If the collaboration ends, the account, campaigns and data stay with you.
What is Consent Mode?
A Google mechanism that ties tracking to the consent given in the consent banner. Without it, Google Ads in Europe lacks data for measurement and optimisation. We set it up together with your consent banner.
Can I run the ads myself?
Of course. Google makes it easy to get started, but the default settings are geared towards spending, not results. With support, more budget reaches genuinely interested people.
Put your budget to work.
We look at your offer and your market and propose a campaign with a realistic budget. No obligation.
or by e-mail to info@web-crossing.com