Advertising on Facebook and Instagram that gets through.
On Facebook and Instagram you reach people before they even search for you: guests for the next season, customers in your region, applicants for open positions. We plan the campaigns, design the ads, set up tracking and report to you every month on what it achieved.
- Facebook and Instagram
- Ads including design
- Pixel only with consent
- Monthly report
What Meta advertising is suited for
Two channels, two jobs.
Google Ads reaches people who are already searching. Meta advertising raises interest among people who do not yet know you exist. Together, both cover the whole journey.
Google Ads
- Someone is actively searching for what you offer
- Text is in the foreground, intent is clear
- Strong for concrete demand
Meta advertising
- You reach people by region, age and interests
- Image and video are in the foreground
- Strong for creating demand in the first place
From target group to report.
Goal and target group
Whom do you want to reach, where and for what? This produces the campaign structure, with target groups by region, age and interests.
Designing ads
Images, short videos and copy in your design, suited to feed, Stories and Reels. Several variants, so the best one wins.
Lead forms
Enquiries directly in Facebook and Instagram, without a detour via the website, forwarded to your mailbox or CRM on request.
Tracking with consent
Meta pixel and Conversions API set up so that they only run after consent. This way you see enquiries and sales without breaching the GDPR.
Support and optimisation
We monitor costs and results, replace weak ads and shift budget to where it works.
Monthly report
Reach, clicks, cost per enquiry and our recommendation for the next month. Easy to understand, on one page.
To your first campaign in a few weeks.
Conversation
Goal, target group, region, budget. We check whether your ad account and your site are ready.
Set-up
Business account, pixel with consent, target groups and campaign structure.
Ads
We design the ads, you approve them. Then the campaign goes live.
Optimise
Ongoing support and a report every month with the next steps.
Get more out of the campaign.
Frequently asked questions
What is Meta advertising?
Meta advertising means paid ads on the platforms of the Meta group, above all Facebook and Instagram. Ads are placed via the Ads Manager and delivered by region, age and interests. They are particularly suited to reaching people who are not yet actively searching for what you offer.
How much advertising budget do I need?
That depends on region, target group and goal. You pay the advertising budget directly to Meta, and we bill our support separately. This way you always see exactly what goes to the platform. We give you a realistic order of magnitude in the initial call.
Do I need my own Facebook page or Instagram profile?
Yes, ads always run in the name of a page or a profile. If there is none yet or it has been abandoned, we set it up with you.
Who owns the ad account?
You. We work with access to your business account. If the collaboration ends, the account, target groups and data stay with you.
Is the Meta pixel GDPR-compliant?
Only with the visitors’ consent. We integrate it so that it only loads after consent in the consent banner, and we document this. The privacy policy must mention its use. The legal assessment in an individual case is made by your data protection officer.
Do you also manage our regular posts on Facebook and Instagram?
Our focus is paid campaigns. Whether and to what extent we take on regular posts, we are happy to discuss with you.
Ready for your first campaign?
Tell us whom you want to reach, and we will propose a campaign, budget and schedule. No obligation.
or by e-mail to info@web-crossing.com