Get found. Get enquiries. Keep customers.
Search engines, AI answers, Google Ads, Facebook and Instagram, newsletters: we plan, implement and measure what works for you. With one contact who also knows your website, and with data that stays in Europe.
- SEO and AI search
- Google Ads and Meta advertising
- Newsletters with our own system
- Measurement that is GDPR-compliant
How the channels work together
Online marketing in 2026 works differently from five years ago.
Search engines answer questions directly with AI, cookies need consent, and reach on Facebook and Instagram is now almost only available as a paid service. If you carry on as before, you pay more for less.
Then
- Position 1 on Google, and the clicks came by themselves
- Google Analytics on every page without asking
- Posts on Facebook reached your own fans
- Newsletters via a US service because it was easy
- Success estimated, budget distributed by gut feeling
Now
- Visible in search results and in AI answers
- Measurement with consent, gaps closed properly
- Targeted ads on Facebook and Instagram
- Your own subscriber list as the most valuable channel, operated in Austria
- Every measure with a measuring point, refined monthly
Six channels, one plan.
You do not have to do everything. We suggest the channels that fit your goal and budget, and we also tell you what you can skip.
SEO and AI search
Technology, content and structure, so that Google, ChatGPT and others find, understand and recommend your website.
Google Ads
Ads exactly when someone searches for what you offer. With clean conversion tracking instead of counting clicks.
Meta advertising
Campaigns on Facebook and Instagram that reach your target group in the region or across the whole DACH area.
Newsletter
From topic planning through copy and design to sending and evaluation, with our own Newstool.
Analytics and tracking
Matomo or Google Analytics, with consent and a tracking concept. So you know which channel brings enquiries.
Local visibility
Google Business Profile, maps, reviews: so that customers nearby find you and trust you.
First the goal, then the channel.
We do not start with ads, but with the question of what should come out at the end: enquiries, bookings, sales or applications.
Goal and measuring point
What counts as success, and where do we measure it? Without this answer there is no sensible plan.
Plan and budget
Which channels, in which order, how much advertising budget. In writing, easy to understand, without jargon.
Implementation
Campaigns, copy, design, tracking and, where needed, landing pages on your website. Everything from one source.
Report and refinement
Every month a short report with the figures that matter and the next steps.
Marketing you can show to your data protection officer.
Tracking, pixels and newsletters involve personal data. We set everything up so that it runs with consent and is documented: consent banner, Google Consent Mode, Meta pixel only after consent.
Where possible, the data stays in Europe: newsletters via our own Newstool, statistics with Matomo instead of Google Analytics on request.
The agency that also builds your website.
Most campaigns fail not because of the ad, but because of the page behind it. Because we develop websites ourselves, we build the matching landing page, improve load times and forms, and set up tracking directly in the system.
Landing pages
Dedicated pages for campaigns, in TYPO3, WordPress or Contao, with a clear goal and fast load times.
Forms and enquiries
Enquiries that arrive in full and are counted properly, instead of ending up in the spam folder or nowhere.
One contact
No coordination between advertising agency, web agency and IT. We talk to you directly, in Innsbruck.
Frequently asked questions
What does online marketing include?
Online marketing covers all measures by which a company is found on the internet and wins customers: search engine optimisation and visibility in AI answers, paid ads on Google as well as on Facebook and Instagram, newsletters, local listings such as the Google Business Profile, and measurement with analytics tools. Which channels make sense depends on the goal and the budget.
What budget do I need for online marketing?
That depends on goal, industry and region. We always distinguish between the advertising budget, which goes directly to Google or Meta, and our support. In the initial call we give you a realistic order of magnitude before you sign anything.
Do I have to book all channels?
No. It is often wiser to start well with one or two channels than half-heartedly with six. We recommend what you start with.
How quickly will I see results?
Google Ads and Meta advertising bring visitors from the first day. SEO takes months, but then works permanently. A newsletter pays off once a list has been built. That is why we combine short-term and long-term channels.
Do you also work with our existing website?
Yes. We also look after marketing for websites we did not build ourselves. If something on the site can be improved, we will tell you.
Is there funding?
Websites and marketing are expressly excluded from the Tyrolean digitalisation funding (Digitalisierungsförderung). Other programmes may fit, for example for processes and automation. Talk to us about it before you commission anything.
Let us talk about your goals.
In a short conversation we look at where you stand and which channels make sense for you. No obligation.
or by e-mail to info@web-crossing.com